Short, practical posts from Jeff Morris on making trust visible, measurable, and actionable — the same behavioral frameworks we use with Fortune 500 leadership teams, written for the people doing the work.
Every post is free to read in full. For the deeper, research-backed treatments, see the articles and the whitepaper library.
A trust assessment is a structured diagnostic that scores observable trust behaviors — not feelings. This post covers what it actually measures across the 12 Cs of Trust, how the TrustFlow Index (TFI) and Team TrustFlow Index (TTFI) differ, the five steps to running one without burning goodwill, and why it isn't an engagement survey.
The blog is the on-ramp. For the full playbooks and the peer-referenced research behind the TrustFlow™ methodology and the 12 Cs of trust, start with the cornerstone guide How to Measure Trust, then work through the whitepaper library. Want to see the frameworks applied to a real organization? Read the case studies.
Explore the TrustFlow™ methodologyLet's talk about where you are, where you want to be, and how to close the gap — together.